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Be radical to be relevant

Tuesday, January 31, 2012

Unless you just figured out the cure to cancer, you and your idea might just have to survive in a saturated landscape. The New Year always marks the highest when it comes to getting a new business phone number or a fax line. A lot of entrepreneurs launch businesses in the hopes that they will make it, and they will make it big. But come second quarter and they start closing shop even before they get to the first lap of the race.

Can you really make sure that you’ll make it? Not really, but you’ll have bigger chances if your idea is radical, something that’s uniquely yours. Most business landscapes today seemed to have flatlined, as all innovations has already been done, all gimmicks created and then copied. But the operative word is seemed, and it means that it’s not all done.

If you know that you have something to offer, that people will love your idea, your product or your service, then all you need is a strong marketing and branding strategy to be on your way to success. But if your business is just like the others, you need more than just making yourself known. Stand out using your phone system. Use features such as:

·         Toll free number. So what if you’re only n online shop run in the basement of your house? Get a toll free number from RingCentral to make it look like you have a huge office with the best employees. With affordable pricing plans and convenient call management options, you can attract more customers without giving yourself the unnecessary expense and hassle.
·         Visual voicemail. How often do customers get return calls after only minutes of leaving a voicemail message? Give your clients a different customer service experience through visual voicemail on your smartphone! You will be notified through a text and an email whenever there’s a new message in your mailbox, which you can then access right on your mobile phone. If it’s something urgent (or if you’re not doing anything), you can immediately return the call and impress clients. 

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