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Hold Music Choices

Thursday, November 13, 2008

There are times when you won't be able to answer a call as soon as it comes in. Whether the call is being transferred or delayed, sometimes a caller needs to be put on hold. If the line is silent, a caller may assume the call was disconnected and might hang up. However, if you have hold music or a hold message, it can make your business look more professional, give you an opportunity for branding, and keep customers on the line until you can answer the call.

How do you figure out your hold music choices and set up the system? First you have to decide what message you would like to convey. A cutting-edge startup might want trendier song while an insurance company would look for something more conservative. A radio station would probably want to play the genre of music that is its on-air focus.

Whatever hold music you choose, be sure you include a message letting customers know their calls will be answered soon and you want to hear what they have to say.

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